Soo Min Chung (a.k.a. Soom) is a creative thinker who is always seeking for unique and artistic moments in daily routine. Based on in-depth researches and explorations about various interests, she is a way-finder who think design is an essential and powerful component of life. Soo Min believes everything could be special by realizing small happiness from ordinary things. She enjoys sharing these special moments to others with her creative abilities. Also, she is capable of creating the eye-catching identity, the stories, not only by creating visual deliverables but also by creating culture and lifestyles. The background education of Design at York University and Sheridan College (YSDN) allows her to expend the range of design from artistic illustrations to persuasive design system.