We pack small, but dream big. We designed to be a better solution for North American food culture.
With us, you can save money, time, and even earth! Don’t eat the same things for seven days.
Don’t freak out with expired ingredients. Just get our simple package and explore!

Brand Manifesto

Soboun is a new Canadian grocery brand that sells a small portion of various items mainly for single person households. We start from the simple idea to deal with excessive batches and food waste problem in Canadian grocery markets.

Our Brandmark

Our Brandmark utilizes various abstract, coloured shapes with simple line stroke to build a dynamic, fun, and attractive brand that represents the various ingredients we provide. The abstract components used as singular or combined to build up and express the identity of Soboun with formative technique.

Our Small Packs

Our small portioned grocery package offers in various containers with strong brand identity to be recognized from the distance and also to be stand out from the grocery shelves. And most of all, all packages are biodegradable.