This rebrand of Afrofest was designed to effectively convey the vibrancy and excitement of the music festival. The name of the festival was changed to Wazobia, meaning to come, in order to give the festival originality. The design intention for this rebrand was to emulate the energy and liveliness of African music and culture.

Mobile and web displays

Wazobia Fest (Afrofest) was rebranded as a bilingual festival, with Yoruba being the secondary language. Therefore, all digital and print content was formatted to accommodate both languages.