Transforming Space exhibition, curated by Phillip Beesley, features architectural installations that encompasses interactive lighting, sound, combined with kinetic mechanisms to create structures that breathe, shift, and move in relation to the people they surround. This project aims to create brand and marketing to communicate the atmosphere of the exhibition.

Visual Exploration

The three poster designs begins with visual exploration and research. The exhibition encompasses the themes of technology, futuristic, digital, architecture, artificial, hybrid, geometry, sci-fi, abstract, and utopia. The visual language that I intend to communicate is a combination of technology, nature, and art through the use of abstract, representational, and symbolic concepts. I aim to establish a feeling of futuristic, technological, and hybrid emotions and juxtaposing it with natural, free-flowing elements.

Translating to Digital Platforms

A marketing website aims to push the marketing to the digital sphere. Event information, location, and preview of the installations are displayed on the website that markets the event to the online audience members. The website's visual language uses a mixture of photography and collages in an interactive space.