Spark Joy Book Trailer is an advertising video created to promote the book Spark Joy by the Japanese tidying master Marie Kondo. It showcases the transformative power of the book that helps unclutter people’s spaces physically and mentally. It uses visual metaphors to embodies the ideas and impacts of the book without spoiling the actual contents. Vimeo It represents the frustration with messy living spaces through a stop motion of accumulating objects and unpleasant sound effects. The core message of making decisions to keep things that spark joy and get rid of things that do not, is demonstrated with the motion graphics that ironically mimics the swiping action on Tinder.