The product design of Gem Nails is inspired by art that is collected from consumers. People can send in their art and concepts and Gem Nails will use it as part of the product’s design which then creates an interactive connection with consumers and a “one of a kind” feel to the product itself. In the end, a Gem Nails product would contain a nail polish bottle inside the packaging while the outside is a piece of art inspired by/ that incorporates a consumer’s submission.