A re-imagined visual identity that captures the overall theme and aesthetic of Afropunk Fest.

The Word-mark

A closer look at the word mark. This word mark uses the pattern from a textile to add more interest and is brought to life with the typeface Blanka.

The Type background

An exploration using type to and texture.

The Pattern

The pattern and colours used in the poster were inspired by and taken from this specific and unique African print from Ghana.